Weston College's familiar 'W' logo has been given a novel twist by two students involved in a campus recycling scheme.
Graphic Design degree students Charlotte Frost, 20, and Dean Pitt, 22, came up with the 'Revive It' campaign as part of a project to promote sustainability among College students and staff.
Using the 'R' from 'Revive' and symbols including dustbins, bottles, trees and light bulbs, the students designed a series of logos and images used around the College to remind people to recycle waste and turn off lights.
Dean, from Bristol, said: “We designed 3D elements, supergraphics and Guerilla advertising but also used conventional techniques such as posters in the project. We made a sculpture from wood depicting our logo and multiple versions were made to place at each recycling area/bin around the college.
“Our main concept for the project was to emphasise to people how much money is being wasted due to lack of sustainability. By making people aware of savings, that could be spent on facilities for them, we hope to successfully influence people to change their behaviours in a positive way.”
Charlotte's interest in graphic design stems from her love of fine art, photography and ICT, all of which she took at A level.
Charlotte, from Langford, said: “This has been an exciting and rewarding project to work on, and overall I've really enjoyed my time working towards a degree at Weston College. I've learned crucial skills in creating effective design solutions to meet the needs of clients, as well as improving my confidence.
“I can’t wait to make the move into the full-time work environment where I will be able to combine my social and Graphic Design skills and continue to develop myself.”
Add a Comment