Students and parents are more likely to use smartphones over any other type of mobile device to make tuition payments, according to research from WPM Education, the leading payment and process experts in the higher and further sectors.
The research is based on data from over 9,000 payers using the WPM Payment Platform during the fourth quarter of 2015. It shows that, on average, 74 per cent of payers chose to use a phone, compared to 25 per cent who opted for a tablet.
WPM’s Payment Platform, which is currently used by over 170 universities and colleges in the UK, provides a fully integrated system through which institutions can process incoming electronic payments securely and efficiently.
Device popularity varies between countries. In the UK and China, for example, smartphones are slightly more popular than average (at 76 and 79 percent respectively), compared to the U.S, where tablets have proven more popular, accounting for 52 percent of payments.
The data also reveals the overwhelming popularity of Apple devices with iPhones, iPads and iPods accounting for nearly three quarters (74 percent) of payments. Samsung was the next most popular brand - but still fell significantly short – accounting for just 14 percent of sessions across a wide range of its mobile devices.
In light of this research, it is becoming increasingly important for institutions to be able to offer students and parents the option of simple, mobile-friendly payment processes.
Holger Bollmann, director of WPM Education, comments: “What truly matters is not the brand or type of device used - it’s the effectiveness of the payment process through which they have to navigate. Education institutions that are looking to improve upon their overall customer satisfaction levels must also examine their payment processes. Are they really as user-friendly, efficient and secure as they could be? It’s essential for an institution to be able to offer customers total peace of mind when processing these far from insubstantial payments.”
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