2011 FE First Awards for Marketing Excellence
The College Marketing Network’s 2011 FE First Awards were presented by Asha Khemka OBE, Principla of Vision West Notts, at our Gala Dinner at the Hilton Hotel Coventry, as part of our 24th Annual Conference.
Internal Communications Campaign Award
The Highly Commended - North Warwickshire & Hinckley College.
Gold - Stockport College
For “an innovative and effective internal campaign that delivered real results and brought about a demonstrable step-change in behaviour.”
Highly Commended - Stevenson College Edinburgh
Silver Award - Kirklees College
Gold Award - West Thames College
Recognises “an excellent example of marketing influencing the college strategy. The rebranding exercise was done entirely in-house, demonstrating the talent in the marketing department. It was a courageous and confident campaign, showing effective communications and creative thinking in a time of financial restraint.”
Silver - Kirklees College
Gold - Stockport College
“a high quality magazine which had a clear rationale and which is based on commissioned research. Evaluation shows it met all the objectives set for it. An impressive entry which merits the top award.”
Highly Commended - Stockport College
Silver - Dundee College
Gold - Bridgwater College
“an excellent example of a collaborative project which achieved fantastic results well beyond the original objectives. The submission was clear and concise with excellent evaluation of the lessons learnt.”
PR Campaign, supported by the Association of Colleges
Highly Commended - Lincoln College.
Silver Award - Greenwich Community College.
Gold - Dundee College
“a well-executed, precisely targeted B2B campaign with a distinct aim, based on intelligent and objective analysis and followed by robust evaluation.”
Market Research, sponsored by RCU
Silver - Dundee College.
Gold - Salford City College
“a particularly interesting project which used market research to shed light on an important national issue which also had a key strategic significance for the college. It was supported by a comprehensive, clear and well-presented submission.”
Website, sponsored by femarketing
Highly Commended - Bedford College
Silver - Carshalton College
“a website which has an eye-catching professional design, good navigation for the target core audiences and effective promotion of other college services. The submission outlined the project succinctly and acknowledged the challenges met along the way.”
Digital Recruitment Campaign, sponsored by txttools
Silver - Bedford College
“a campaign supported by a very clear and precise entry, well written and honest about its aims and achievements. Its value for money was due to an enthusiastic in-house team with both expertise and ambition.”
Marketing to Business & Employers
Highly Commended – Solihull College.
Silver - South Cheshire College
“recognises the distance travelled by this college in a short time and from a more or less standing start. The development of a specific prospectus focussed on business goals and the development of an integrated team approach has enabled the college to start making a significant contribution in this marketplace.”
Silver - Wiltshire College
“a strong partnership approach really united staff and the local community, essential with limited budgets, resources and time. The campaign was supported by a good submission, which clearly defined the planning, development and implementation.”
16-19 Campaign, sponsored by Net Natives
Highly Commended Award - North Hertfordshire College.
Silver Award - Central Bedfordshire College.
Gold - Dundee College
“a well-executed and clever campaign with a simple yet effective strapline. The campaign was well-researched and all targets were achieved.”
General Full-time Prospectus
Highly Commended - Stockport College.
Silver - Mid Cheshire College.
Gold - Cumbernauld College
“great design in an innovative two-part construction. Good use of photography and highly professional production was supported by good market research and evaluation. The submission was clear, precise, concise and complete - a clear winner.”
FE Marketing Professional of 2011
This category recognises an outstanding contribution from a college marketing professional, judged by their peers to have really made a difference.
Described by her line manager as an extremely energetic, motivational and well organised individual who has developed strong working relationships with her own team and staff across the college, our FE Marketing Professional of 2011 was Michelle Hewitt, of Solihull College.
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