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Bedford College is the latest college to implement ACTIVE’s Total Solution Mapping (TSM) tool by signing up to an initial three year deal.

With the FE sector facing significant budget cuts and changing priorities, Bedford College recognise the need to maximise every opportunity by ensuring that their curriculum meets the needs of the local community.

Using TSM to analyse existing college data alongside ACORN lifestyle intelligence, Bedford College will be able to target key demographic groups and identify opportunities to further develop their curriculum.

This will not only keep marketing costs down, it will help to generate new income from groups not traditionally recruited to the college. With lowered budgets coming into effect in August, planning now to increase income generation has never been more important.

About Total Solution Mapping

  • Evidence based decision making
  • Benchmarking
  • Targeted marketing
  • Strategic needs assessment
  • Lifestyle matching
  • Address generation

About ACTIVE Solutions Europe Ltd

ACTIVE Solutions Europe Ltd. is a leading global provider of geographic and demographic mapping software and services specifically tailored to meet the demands of the Public Sector.  Deployed in over 400 instances within 120 organisations, ACTIVE’s products enable Education, Fire, Ambulance, Police, Health and Regional Government organisations to take static information and bring it to life, spatially. Based in the UK, ACTIVE was founded in 1994 and is privately owned.


For more information contact:

Kate Smith

Marketing Executive

www.activesol.co.uk

Email: kate.smith@activesol.co.uk

Telephone: 01256 362 567

 

Views: 18

Tags: Bedford College, Lifestyle data, Targeted Marketing

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